Round staircase

Creative Solutions, One Thoughtful Step at a Time

Welcome to Rogus Creative Solutions


Do you need to build brand awareness? Share your story? Spark excitement around something new? Or simply get the right words in place so your audience understands what you’re all about?

For more than 25 years, I’ve been helping organizations do just that. I craft thoughtful, creative content that connects with audiences and brings ideas to life.

Think of content as a staircase: each piece is a step—clear, intentional, and well-placed—guiding your message forward with purpose. From strategic messaging and storytelling to instructional design and campaign development, I make sure every step supports your goals and moves you closer to your vision.

Whether you need a single piece of content or full-scale support, I tailor solutions to fit your needs. When projects call for more, I collaborate with a trusted network of designers, developers, and strategists to deliver seamless, full-service solutions with purpose, polish, and a little creative spark.

Inspire

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Engage

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Create

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Deliver

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Inspire | Engage | Create | Deliver |

How I Work

Collaboration That Delivers More Than Just Results

Large library with multiple floors

Every project starts with listening. I take the time to understand your voice, your goals, and the people you’re trying to reach—whether that’s teachers, students, or customers—so I can create content that informs, inspires, and delivers.

I believe that the best work comes from strong partnerships and collaboration. My goal is your goal, and when we work together, we build something better.

What I Create

Clear, Purposeful Content Shaped by Experience and Strategy

I create purposeful, well-crafted content that brings clarity to your message and meaning to your mission. Whether you're developing a new curriculum, launching a campaign, or reimagining your digital presence, I shape content that aligns with your goals and speaks directly to your audience. No matter the format, every piece is tailored and intentional to help you connect clearly, effectively, and with impact.

Website Copy and Blog Posts

Strategic, user-friendly content that reflects your brand voice, tells your story, and guides visitors to take action.

Sales Enablement and Support

Equip sales teams with the tools they need to succeed, including informative webinars, engaging product trainings, clear messaging, and compelling sell decks that build confidence and close deals.

Email Campaigns and Social Media

Engaging, on-brand content that builds awareness, shares your expertise, and connects with your audience across platforms.

Marketing Collateral

Visually aligned sell sheets, brochures, banners, and pamphlets that highlight your products, programs, or services and support your sales or outreach efforts.

Feature Articles and Editorials

Thoughtful and well-researched pieces that educate, inform, and position your organization as a trusted voice in your field.

Children’s Fiction and Nonfiction

Stories and informational texts that spark curiosity, support learning, and inspire young readers. Each piece is crafted with a strong understanding of age-appropriate voice, structure, and purpose.

Instructional Materials and Content Development

Clear, standards-aligned materials designed to support educators and learners, including curriculum development, editing, and prototyping.

My Clients

I’ve had the privilege of working with educational publishers, nonprofits, universities, and small businesses to bring their ideas to life. Each project is a collaboration, tailored to meet unique goals and connect with the right audience.

  • Educational Publishers

    EL Education, Savvas, HMH, Apex, Edmentum, Scholastic, National Geographic, McGraw Hill, Learning A to Z, Benchmark

  • Universities and Nonprofits

    Northern Illinois University, Chicago Park District, National Baseball Hall of Fame, Museum of Science and Industry

  • Small Businesses

    Martopia, Constructech, Northshore Magazine, Chicago Magazine, MetaArts, Children’s Book Author

What People Are Saying

  • "It has been a pleasure working with Deborah at EL Education. She has an innate talent for turning complex information into concrete messaging, and communicating our core values across multiple channels. We worked closely together developing a suite of marketing collateral promoting EL’s various new products and services, totaling over 100 pages of content developed in short order and shepherded through multiple layers of review with internal stakeholders. Throughout that process her commitment to quality and vision for success never wavered. Deborah is an engaging collaborator and thought partner, and it has been a great joy working with her."

    Mike Kelly, Director Graphic Design, EL Education

  • "I’ve had the pleasure of working with Deborah on several educational products, and I can honestly say she is an invaluable asset to any project. Her expertise in marketing, editing, and writing is exceptional. She is not only detail-oriented and precise but very creative. She is a joy to work with and is always ready to help with whatever is needed, no matter how big or small. I highly recommend Deborah for anyone needing high-quality work delivered with a great attitude!"

    Gabriela Christensen Ellis, Change Management Professional

  • "Across multiple MarComm campaigns, I’ve seen Deborah bring clarity, consistency, and a deep understanding of what makes messaging resonate. She’s never afraid to share a bold idea, and she always backs it up with thoughtful execution. Her eye for detail is unmatched, and she makes sure no thread gets dropped. Working with Deborah means knowing the work will move, the goals will stay in focus, and the final product will be stronger because of her involvement. She’s someone you want on your team—smart, steady, and fully committed."

    Whitney R. Emke, Strategic Communications Leader